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(APR 24-26, 2009)

Armenian Photography was presented to Los Angeles public by Armen Iskandaryan during the first annual Fresh Look + Fresh Fair which took place in conjunction with the Month of Photography Los Angeles [ MOPLA ] in April 2009.


            Armenian Photography was presented to Los Angeles public by Armen Iskandaryan

            Most established and cutting edge photographers were exhibiting their work all side by side under one roof




The inaugural Fresh Photography Fair which took place in Los Angeles at the weekend, drew crowds and acclaim

The weekend saw the inaugural Fresh Photo Fair take place to rapturous success. Twenty-five photographers exhibited their fine art photography to the attending crowds. Participants even traveled from oversees in order to take part at the much talked about event, with photographers flying in from Paris, Armenia, London and Canada amongst others.

Taking place at the chic Pier59 Studios in Santa Monica, the event commenced with a preview party on Friday April 24th. Wine and cocktails flowed whilst the collectors and industry professionals chatted to the photographers about their eclectic works of art. The party was a benefit for the Focus on Aids foundation and a slideshow projection showed images which were kindly donated to FOA for their impending auction.

Each of the participating photographers’ exhibits showed immense variety of styles and mediums, such as Bill Durgin’s Nude forms, Ed Freeman’s surfing images, Carolina’s Zorrilla de san Martin’s documentary images of bull fighters in Spain, Armen Iskandaryan's panoramic photographs of Armenian landscapes, Kristopher Grunert’s duratrans, Jim McHugh’s polaroids and Nicole Giaudrone’s Elephant photos.

The event which was free and open to the public, continued on Saturday and Sunday, with photography lectures taking place in the same venue from the likes of Art Streiber, Andrew Southam, Susan Baraz, Melvin Sokolsky, Robert Farber and Graham Howe amongst others.

Future Freshfairs are planned for New York and Europe.
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